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Chairman & Director Benelux

“The meaning of our lives lies in the difference we make in the lives of others”

I am Said El Amraoui, a knowledge migrant. I have lived in the Netherlands since 2004. I graduated with a Master's degree in Biology. I studied Physiotherapy in the Netherlands. Despite my studies, I chose my passion for travel and made it my full-time job. I am currently a Tour Operator and Strategist. I work from the Benelux. My sales market is the MENA region: Jordan, UAE, Qatar, etc.


I am also internationally certified in Personal Coaching (NLP, mBraining) and Spiritual Care. I also have my own communications agency DivIn.


I do a lot of things at once and don't really have time for them at all, but I can't or don't want to drop anything. I think everything I do is important for one reason or another. If it is not for myself, then it is for my loved ones: family, friends, ordinary citizens here in the Netherlands or anyone else!


I am also socially involved in various projects through my foundation AtlasBridges.org. An example of one of my recent/current projects is making people aware of more exercise and healthier living. I am also active in SDGs and D&I.


I am very social and get along with most people. I also have many passions in my life, including photography, meditation, sports (running and surfing), gastronomy and architecture.


In recent years I have coached quite a few startups and helped them get started with their own business. When I became acquainted with NLP, I thought that my coaching might be even better if I applied NLP techniques to these different target groups. In addition, it offered me new opportunities for self-development.


This has now proven to be very successful indeed, alhamdulillah!

Where it all started

Discover how one event led to a much larger mission.

On December 22, 2003 I arrived from Morocco. It was on a Tuesday at 9:00 PM, I remember. The next day my first language lesson was scheduled at the UvA on Spuistraat on the 3rd floor. My fellow students had already started their language course three months earlier. In June 2004, I had to either pass my NT2 or take an entrance exam at the AUAS where I wanted to follow the Computer Science course. A big challenge for someone who just came from Morocco. I wrote an ad and had it posted all over the building. In this advertisement I asked Dutch students to help me learn Dutch and in return I would give them French lessons. The next day, no fewer than 30 candidates had registered! I organized a group meeting. These individuals intended to help me master the Dutch language in a short time. At the same time, they hoped to improve their French language level. I started meeting weekly with this group. Within a few weeks, the group began holding other meetings, with attendance five times larger than the original. It seemed that students in Amsterdam were thirsty for Diversity and this group filled a void.

Since then, the Bridge Builders have continued to organize events to raise DivIn (Diversity & Inclusion) awareness and encourage activism. The activities aim to strengthen active citizenship while maintaining one's own identity. They are educational programs for local young people and students, during which debates, study trips, walks and environmental actions are organized in order to provide a platform for various current regional, national and international themes.

The AtlasBridges Foundation consists of an ambitious team that is committed to achieving our objectives with great commitment and enthusiasm. We attach great importance to the personal growth of our employees, members and volunteers. Together with a large community that volunteers in our projects, they ensure that we have been setting up projects throughout the Netherlands and abroad for 20 years. These are the people who do it all. We see possibilities in every moment and are deeply committed to what we do every day. Thanks to our unique development, we have the very best people from all over the world at every level. We have a very diverse management team consisting of people with broad and deep experience across the organization.
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